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J John truthNew initiative from J.John: Jesus Christ – The Truth 

Throughout November and the first part of December, Revd Canon J.John is running a major initiative entitled Jesus Christ – The Truth

Along with Christian leaders including Christine Caine, Archbishop John Sentamu and Nicky Gumbel, J.John’s aim is to help Christians share their faith and to encourage seekers to consider the truths of Christianity.

The initiative is designed to have both a global and local impact. The digital campaign begins on Friday 1st November with the Jesus Christ – The Truth video launching across all major social media platforms and J.John’s website,

The digital campaign continues with daily one-minute stories of personal and inspirational reasons why people believe that Jesus Christ is the Truth.

The local campaign will focus on London, the capital of the United Kingdom, and will include advertising space in 47 stations on the London Underground. The poster, which simply reads, ‘2.3 billion people believe that Jesus Christ is the Truth. Do you?’ will feature in stations such as Canary Wharf, King’s Cross, Victoria, Bank and Monument, Paddington, Stratford, London Bridge, Liverpool Street, St Paul’s and Wembley Park.

This initiative has three distinct calls to action:

  • For Christians, they are asking people to either share their online content or create their own in order to tell their personal story.
  • For those still exploring faith, they are asking people to consider the truths of Christianity on
  • They are also encouraging everyone to take seriously the historical and biblical claims of Jesus by reading the book Jesus Christ – The Truth by J.John and Chris Walley.

Regarding this initiative, J.John has said, “I believe that Jesus Christ is the Truth. As we approach the season of Christmas, we felt that it was right to speak about Jesus in public spaces. It is estimated that one third of the total world population are using social media networks. Likewise, London is one of the largest and busiest cities in the world. Statistics show that we would expect 3.5 million people to see our posters in the run up to Christmas.”

J JohnJ.John (Revd Canon) has been an evangelist for 40 years. He has spoken at conferences, universities and in towns and cities across 69 countries on 6 continents. This has included 36 series of Just10, re-examining the Ten Commandments, where the combined attendance exceeded one million people. In 2017 he launched JustOne at the Arsenal Emirates Stadium in London, and JustOne events are being conducted throughout the UK.

Evangelist, minister, speaker, broadcaster and writer, J.John communicates the Christian faith in a practical way. He has written several books across a range of subjects including the ‘Theology For Little People’ series to help children understand biblical truth.

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